IT’SUGAR – Las Vegas, Nevada

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HDG started this unique and beautiful project in the heart of Las Vegas.

This Is Us

Founded in 2006 by Jeff Rubin, IT’SUGAR is a modern day playground dedicated to immersing its customers in content that they just can’t keep to themselves. IT’SUGAR was created to satisfy a universal sweet tooth and provide a variety of bold merchandise with tongue-and-cheek attitude.

As the place where candy-obsessed come to indulge in the sights, smells and tastes of their favorite sweets and get immersed in the brand’s irreverent voice and fun-loving nature, IT’SUGAR is a different kind of specialty store. Dedicated to bringing out the child in every adult, the brand mixes unique product and merchandise with mega-sized humor and attitude.

 

Follow Jeff Sabaj:

Director of Business Development

As Director of Business Development, Jeff is involved in strategic marketing, identifying and evaluating new markets and partnership opportunities, setting objectives and creating a strategy to reach our goals. Along with Jeff’s entrepreneurial background, he adds a wealth of strong business and project management skills to the HDG team. Before becoming part of the HDG family, Jeff owned a collaborative local business and now HDG benefits from his creativity and ingenuity in developing successful strategies. He has an extraordinary ability to network and build strong relationships within the building industry.

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