Objective - HDG's task was to refine the new Movado retail image as created by Movado's design team. Incorporating the circle into the floor patterns, soffits andfixtures posed an exciting challenge from a shop ability and merchandising standpoint. High quality material and detailing was paramount, but executing a design for a rollout program was as equally important.
HDG refined the design concept and managed a budget for Movado. Creating glowing fixtures and multi level merchandise displays added to the visual drama of the exclusive Movado watches. The merchandise was clearly categorized, allowing the customer and staff to interact freely throughout the sales area. We broke new ground for Movado by utilizing practical textiles and finish materials, thus, producing an environment of rich texture, colors and lighting.