Objective - HDG was hand picked to translate the excitement of basketball superstar Michael Jordan into his passion for golf. Michael's new venture into golf resulted in the creation of a brand identity that would span from golf driving ranges to custom golf bags and now he needed a vehicle to bring his passion to the public.
Incorporating high-energy colors, basketball and golf graphics, plus strategically located motivational quotes from Michael Jordan help bridge his worlds of golf and basketball. Structural columns within the store were cleverly disguised with custom fiberglass basketballs on golf tees. HDG also worked with carpet manufacturer to create custom carpeting with company logo pattern. This eye-catching result was rolled out to three Chicago land locations, offering a line of golf clothes, merchandise and Michael Jordan memories.