Objective - Create a travel store environment that was interesting, innovative and exciting, presenting both local and global travel to AAA Chicago's demanding customer base without losing focus on members' services and insurance.
Nothing says vacation like a cruise ship. While a very theatrical approach, we were looking for a big departure from the "wait in line, take a number, and hard sell approach" to vacation travel. In a relatively small market, AAA Chicago Motor Club is capturing the lion's share of business with this exciting concept. Sales results have been beyond expectations and response from both customers and mall management has been nothing short of spectacular. Several next generation concepts have recently been completed for AAA Chicago Motor Club.