Objective - HDG's task was to create an up-scale boutique for a European importer of footwear. This location is the first in the United States, so the entire concept design and construction had to be "fast-tracked" to fall within a 17 week timeframe. The look was to be clean and sophisticated while staying focused on easy customer service.
Through the use of a neutral color palete accented by green acrylic doors, the results were both striking and spohisticated. Integrated logo colors and fabric textures completed the look. In planning for nationwide expansion, the fixture design consists of a series of modular units that could be arranged to work in a variety of lease spaces. Function and easy customer service access were achieved with clean, approachable, and brightly lit horizontal "slots" to separate categories of product.