The Vision - It is important that every project have a vision. While encompassing a 3-dimensional point of view, this vision conforms to certain constraints related to the overall budget of the project. The primary focus of our interior designers’ is to open their minds to new ideas; new ways of doing business, new shapes, forms, finishes, textures and color. This process has proven itself to bring your vision to life.
Participation - The creative process is an adventure. In any creative process the team needs to embrace, unleash, nurture and control the design. We think the most critical element of this process is participation. The true understanding of the vision is somewhere inside the client. Our primary job is to be the conduit for that vision, to bring that vision out into a 3-dimensional design plan. Setting HDG apart is our feeling that the clients’ participation is not only essential but required.
Design Method - Designing to specific criteria; a set of questions that are developed by the client’s business plan and can only be answered with design research. What is expected of the business? What types of products are they going to sell? How are those products going to be presented? What is a reasonable sales expectation of the design? And most importantly, how much does it cost to build? Designing to a budget is nothing new to us.
The Details - details, details. There is no such thing as putting too much effort into the details. Within the creative process those fine details give the texture, feeling and ultimately the message of the design. We pick a menu of details that you want to consistently communicate to your consumer to ensure that our design delivers that message.
Cost Control - HDG can offer within the design process, cost accountability. Typically this is something that the client addresses too late in most projects. We like to maintain cost as a responsibility of the design upfront. We make it a priority to design and specify materials, finishes, and fixture designs, that won’t compromise the vision or bust the budget.
Function - is an important part of the process. "Designs that Work", has been the cornerstone of HDG. We work hand in hand with the people that are going to operate the business to ensure that it functions properly. Nothing is more irritating than to be behind a counter on a busy day and not be able to service your customers. Or worse yet, to be out on the sales floor attempting to sell products to a customer and not being able to present them properly. It is not just operational functions, but sales functions. It’s true in any business that you are in. Your design has got to work for you.